5 Tricks for a Better Landing Page

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A landing page is the first impression users get when they visit your brand page, and unlike walls, landing pages can be completely customized to welcome fans.  Having a customized landing page is a great way to boost fan engagement.  You can use it for contests, discounts, or freebies that get fans excited about your company and encourage them to interract with your page and your brand.  Here are a few tricks to improve your landing page for better fan engagement:

1.  Simple is good- Simpler landing pages lead to higher rates of conversion.  Keep your text, fonts, and styles unified and avoid using too many different colors.  Most visitors don’t want to spend a lot of time reading, so use short headlines or bullet points to cut down on the amount of text on your page.

2.  Tell visitors where they are- When users arrive at your Facebook page, they’re coming from somewhere, such as an ad or a link on your website.  Let them know that they’ve arrived at your company’s Facebook fan page.  Keep in mind where visitors are coming from- if you have ads promising special deals and linking users to your Facebook page, your landing page should reflect that.

3.  Always have a call to action- You want a user’s visit to your page to result in something.  Ask them to take action and explain why they should do it.  For example, if they like your page or provide an e-mail address, they will get a coupon code for 10% off their next purchase.

4.  Reassure visitors- It’s important that visitors to feel comfortable from the moment they arrive at your page.  Prominent business logos and positive customer testimonials make people feel better about your brand.  Also, display safe shopping seals and include a privacy line that assures fans that you won’t share their information with third party sites.

5.  Test- Test the different aspects of your landing page as much as possible.  Try experimenting with headlines, how much information you ask from visitors, buttons and images, and any other features on your page.  The more you test, the more you can figure out which styles give you the best results and maximize the conversion rate of you visitors.

Does your Facebook brand page have a landing page?  What tricks have worked best for you?