Create an end to end shopping experience with new Wishpot API framework
This week Wishpot, the parent company of Venpop, had the Wishpot API added to Programmable Web’s API directory. The new Wishpot API framework allows developers to create an end to end social shopping experience. The API can standalone or it can be integrated with existing applications. Developers can generate revenue by integrating the Wishpot API into existing applications, specifically mobile applications or on their websites. Wishpot CEO, Max Ciccotosto, sees a wide range of uses for the Wishpot API and monetization, “Consider a handyman app. Once the handyman utilizes the...
read moreVenpop featured as a top 5 Application Developer
Recently, Stylus, an industry publishing company looked at the top 5 US application developers who sought to create a ‘more lucrative retail experience’ for brands. Venpop was honored to be included for its social media...
read moreFacebook to launch application store
In the next few weeks Facebook is said to launch its own application store, or application gallery. Here, Facebook members can pick and install their favorite apps, much the same way they do with the Apple app store. For the first time Facebook is allowing Facebook app developers to charge for apps and sell directly to consumers. According to Reuters the launch of the Facebook App store is yet another way Facebook seeks to monetize, “Facebook Inc unveiled a new hub for consumers to find games and other apps on the social network, including its first storefront for selling paid apps,...
read moreFacebook says brands should post about content related to their brand
A recent Facebook study revealed that brands who post about topics that are relevant to their brand – get better engagement, likes, and shares on these posts. This makes complete sense. A brand knows content related to their brand and their products best. And people who become fans of brands want to hear about exactly that. “By far, the biggest predictor of engagement was that the post was on a topic relevant to the brand,” said Sean Bruich, head of measurement platforms and standards at Facebook. “It impacts everything, from lightweight likes to more invested shares....
read moreRetailer Deals an info graphic
We know that everyone loves a good deal. In fact, the desire to get deals and exclusive offers is one of the top reasons that people on social media follow or become fans of brands. Above is an info graphic for the most common types of deals that retailers offer. According to Steelhouse data only 1-7 % of all monthly visitors come from a social website and the conversion rates are around 3%. There is room for growth here. Retailers can and should engage their fans and followers around their products. This doesn’t mean just posting about products, but instead creating stories and...
read moreSocial Advertising surpasses Search
A recent study a by media management firm Strata marketing looks at how social media advertising has surpassed search. The study looked at 1,000 advertising agencies that together spend a total of $50 billion annual advertising dollars. The results showed that 69% focused their advertising budget on social media. More than those who focused on search (65.5%) and just short of online display (71.3%). The breakdown for those who focused on social media was as follows: Facebook, 44.8% on YouTube, 39.1% on LinkedIn, 24.1% on Google+, 9.2% on Foursquare and 1.1% on MySpace. According to brian...
read moreWelcome Page Gallery
Looking for inspiration for your Facebook Welcome Page? Check out the Facebook Welcome Page gallery.
